In this case, I decided to work on two types of logos. With the first two on the left, the intention was to enforce the Connection concept by unifying the isotype and the name of the company. On the other hand, the other two logos were more typical but based on the interviews this type of brand was what they had in mind.
The use of dots and lines was very important for two reasons:
1. It kept the essence of the old logo, so this way it could be seen as and improvement and not a complete new company
2. It was ideal to enforce the connection concept
After showing the client the proposals and getting the feedback, I was able to make some adjustments and design the final proposal.
Once the client was completely satisfied with the logo, it was time to start with the second part of the brand design. In this case the color choice could not be very different from the original brand.
Based on the past brand colors, I kept the blue chromatic that way the final clients would not get confused. As I knew that we would be developing a new website I started to design the whole chromatic of the site. It was important for it to be light and friendly that's why the page would be 80% white, we would use the blue on titles and some texts and for accents and call to actions buttons the orange would work perfectly
The first step of the redesign was to make some research about some similar pages, that way we could understand the most common site architecture for this type of company.
After that the marketing advisor and I, discussed about the concept and how we wanted Appendio to be seen. At the end we agreed we needed something light and friendly.
With that on mind I started to create proposals for the team. During a back and forth process we got to the final result of the page. In this case the proposals were made on Ilustrator until I got green light for the development.